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Filling Your New Products Pipeline

Get Smart Brief:
Eight Signals of a "Valuable Problem"
Get Smart Brief:
Seven Questions to Ask Before You "Innovate"
White Paper:
Go Innovate! Now What?
Case Study:
Major Manufacturer Uses Unique Approach to Fast-Track New Product Concepts
White Paper:
Maximizing FEI-Building & Maintaining Team Alignment
White Paper:
Insight Driven Innovation
White Paper:
Maximizing the Effectiveness of the Front End of Innovation
White Paper:
Ideation Done Right
Case Study:
Unique Approach to Ideation
White Paper:
The People Part of Ideation

Find Growth Opportunities for Existing Products/Technologies

Case Study:
Finding New Target Customers Leads to Double-Digit Growth
Case Study:
Using the Right People & a Better Approach

Differentiated Product Positioning

Case Study:
Repositioning a Major Brand
Get Smart Brief:
Getting Into the Minds of Your Customers
Case Study:
Restaging an Iconic but Stale Brand

Our Latest Thinking

You Said Fill the Pipeline

| Fill New Products Pipeline | No Comments
It is encouraging to see so many of our clients investing for the future again—identifying…

Move Beyond the Table Stakes

| Positioning | No Comments
For those “in the know”, conducting VOC in the B2B domain is not for the…
death of surveys

The Death of Surveys?

| Research Methods | No Comments
Innovation leaders are under immense pressure to generate new revenue and profit. Because risk is…
Provider Experience

Have You Hugged Your Provider Today?

| Positioning | No Comments
If you sell products and services to hospitals, you may be familiar with the universal…