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Filling Your New Products Pipeline

Get Smart Brief:
Seven Questions to Ask Before You "Innovate"
White Paper:
Go Innovate! Now What?
Case Study:
Major Manufacturer Uses Unique Approach to Fast-Track New Product Concepts
White Paper:
Maximizing FEI-Building & Maintaining Team Alignment
White Paper:
Insight Driven Innovation
White Paper:
Maximizing the Effectiveness of the Front End of Innovation
White Paper:
Ideation Done Right
Case Study:
Unique Approach to Ideation
White Paper:
The People Part of Ideation

Find Growth Opportunities for Existing Products/Technologies

Case Study:
Finding New Target Customers Leads to Double-Digit Growth
Case Study:
Using the Right People & a Better Approach

Differentiated Product Positioning

Case Study:
Repositioning a Major Brand
Get Smart Brief:
Getting Into the Minds of Your Customers
Case Study:
Restaging an Iconic but Stale Brand

Our Latest Thinking

When the Future Returns: Shake Things Up

| Fill New Products Pipeline | No Comments
While the past few months have seemed never-ending, soon enough we’ll be thinking about the…

This Too Shall Pass

| Research Methods | One Comment
To say the past several weeks have been difficult would be an understatement. We’ve watched…

A Well-Run Engine Still Needs Oil

| Fill New Products Pipeline | No Comments
Marketing Challenge:  Pipeline Fill Last week I attended a local workshop related to “fixing innovation.”…

What’s Old is More Important Than Ever

| Positioning | No Comments
Marketing Challenge:  Positioning One of my mentors celebrated her 80th birthday this past weekend.  During…