Get Smart
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Filling Your New Products Pipeline
Get Smart Brief:
Eight Signals of a "Valuable Problem"
Eight Signals of a "Valuable Problem"
Get Smart Brief:
Seven Questions to Ask Before You "Innovate"
Seven Questions to Ask Before You "Innovate"
White Paper:
Go Innovate! Now What?
Go Innovate! Now What?
White Paper:
Insight Driven Innovation
Insight Driven Innovation
Case Study:
Major Manufacturer Uses Unique Approach to Fast-Track New Product Concepts
Major Manufacturer Uses Unique Approach to Fast-Track New Product Concepts
White Paper:
Maximizing FEI-Building & Maintaining Team Alignment
Maximizing FEI-Building & Maintaining Team Alignment
White Paper:
Maximizing the Effectiveness of the Front End of Innovation
Maximizing the Effectiveness of the Front End of Innovation
White Paper:
Ideation Done Right
Ideation Done Right
Case Study:
Unique Approach to Ideation
Unique Approach to Ideation
Find Growth Opportunities for Existing Products/Technologies
Case Study:
Finding New Target Customers Leads to Double-Digit Growth
Finding New Target Customers Leads to Double-Digit Growth
Case Study:
Using the Right People & a Better Approach
Using the Right People & a Better Approach
Differentiated Product Positioning
Case Study:
Repositioning a Major Brand
Repositioning a Major Brand
Get Smart Brief:
Getting Into the Minds of Your Customers
Getting Into the Minds of Your Customers
Case Study:
Restaging an Iconic but Stale Brand
Restaging an Iconic but Stale Brand
Our Latest Thinking
It is encouraging to see so many of our clients investing for the future again—identifying…
For those “in the know”, conducting VOC in the B2B domain is not for the…
Innovation leaders are under immense pressure to generate new revenue and profit. Because risk is…
If you sell products and services to hospitals, you may be familiar with the universal…
