Kip Creel, President & Founder
KIP CREEL is the president and founder of StandPoint. Kip has chief responsibility for business development and methodology and is the firm’s overall research supervisor. Prior to founding StandPoint in 2002, Kip spent 8 years at another Atlanta-based market research firm in positions of increasing responsibility, including Director of Research and Vice President.
Previously, Kip worked for a division of Merck Pharmaceuticals and InfoQuest, a clinical research organization, in analytical roles.
Kip is a thought leader in insight-driven innovation and is a frequent speaker for Stage-Gate® International. He teaches marketing management in an executive education program affiliated with Texas A&M University.
Kip holds a BS in Microbiology and Statistics and an MBA in Hospital Administration from The University of Florida.