Engage
Work with us on a custom research assignment
Give Us Your Toughest Problems - We Love a Challenge!
As such, we will guide you through an extensive scoping process to ensure complete alignment on your business objectives and decisions to be made. The scoping process will address the following topics:
- The exact business problem or issue
- Decisions the research will support
- Internal users of the research and their expected application of the results
- Alignment to existing strategy or stated goals
Once we have identified these parameters, we will develop the learning objectives. From there, we will present a detailed proposal restating our understanding of your business objectives and learning objectives and providing a detailed study plan, which will address:
- Who we will engage and why
- How and where we will engage them
- How long it will take
- And how much it will cost
Example Assignment for Filling Your New Products Pipeline
Execute the SCORE process and fill your pipeline with high-potential ideas and concepts
- Develop a consumer, customer, or end-user driven innovation roadmap that is durable for 3+ years
- Identify and validate opportunity areas
- Fill your idea bank with hundreds of ideas
- Develop high-potential product concepts
- Validate demand for these ideas
Example Assignment for Differentiated Product Positioning
Execute a customized assignment to achieve the most impactful positioning for your new product launch or repositioning of an existing product
- Identify and validate your target customer
- Discover the beliefs and motivators that will prompt your target customer to act
- Ensure your product is uniquely differentiated
- Validate and prioritize the functional and emotional benefits
- Clarify your frame of reference
- Prioritize the claims/RTBs that drive credibility
