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How We're Different

We are experts at unlocking insights among those who deliver healthcare

With a singular focus on the provider side of healthcare, we have a 20-year history navigating this complex industry.

Our vast experience connecting with clinicians, their support staff, and administrators makes us stand out. From hospitals/health systems and clinics to the operating room and beyond, our clients sell products, services, and technologies to those delivering patient care. We have direct access to engaged stakeholders willing to offer their advice to make your business better.

Delivering a strong point of view is what we do best

Our primary goal is for you to think differently about your business and have the confidence to act. That’s why actionability of study findings is the best measure of success. When you work with us, you won’t just receive the “data” — you’ll also get Our StandPoint, an executive summary that focuses on the so what and the now what to guide smart decisions. In fact, 98% of our projects have received top scores for actionability.

We speak three languages: marketing, product development, and research

The most important part of our job is swiftly comprehending your business problems and developing a learning plan to enable smarter decisions. Your cross-functional teams will find us relatable because we use their language and have deep experience in marketing and product development.

We love puzzles

Count on us to really think through and develop a plan for your thorniest and most ambiguous assignments. We are an inquisitive bunch and thrive on comprehending technical subject matter. We take the time to self-educate and have informed conversations with you, your team, and your target customers.

We push for action

Internalizing the insights and developing a plan of action is essential after a significant research investment. Our research projects involve frequent meetings to align cross-functional teams on the assignment and to build consensus on the insights. After the research is completed, we use highly effective workshops to develop action plans and next steps (e.g. idea prioritization, concept-writing, positioning statement development, and more).