Award-winning methods proven to drive better engagement & feedback among study participants

User Research Designed to Drive Action & Support Decisions

Breakthrough innovation requires a deep understanding of people. Our unique methods are proven to maximize the engagement of study participants to uncover unmet needs and help you make customer-centric decisions. You can rely on us to identify the most effective and creative ways to engage the people whose feedback you need.

We Only Focus on Innovation

Why choose us? Because we understand the importance of agile innovation from beginning to end — the steps involved, the information needed, and how to acquire and act on that information.

  • Our award-winning methods are proven to drive better engagement & feedback among study participants
  • We singularly-focus on innovation & can recommend where to make voice-of-customer  investments for maximum impact
  • Our research is designed to drive action & support decisions

We specialize in agile innovation for B2B, durable consumer products, and more technical products ranging from healthcare to industrial and beyond. We have a time-tested process for getting up the learning curve quickly, using techniques to turn the study participant into the educator to teach us what we need to know.

We’re Great Storytellers

StandPoint puts a great deal of emphasis on delivering study results with impact. Our clients are busy and want us to communicate what they need to know succinctly and visually.

When we can, we rely on resources beyond PowerPoint such as videographers, graphic designers, actors, and voice-over talent to ensure that the study findings get noticed and get used.

We’ll Give You Our Point of View

Our goal is to help you think differently about your business and to give you the confidence to take action. When you work with us, you’ll not only receive the “data,” but also our take on things: Our StandPoint is our unique perspective that includes specific recommendations for next steps.

Unique to the industry this one-page summary, which appears in our final reports and presentations, quickly encapsulates the most impactful learning for your team. A busy executive can read this one-page digest and short executive summary, take action, and feel satisfied the research investment was a wise one.

We’re Tool Agnostic

We do highly-customized user research. There is no one size fits all approach. When we take on an assignment we consider many factors that are unique to your organization, including:

  • Your business & learning objectives
  • The best method to achieve highest engagement levels with study participants
  • Research best practices
  • Your timeline
  • Your budget

Once we take in all these factors you can be sure we will deliver the best, fastest, and most economical approach to satisfy your needs.

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” ~Maslow



  • In-depth interviews
  • Focus groups
  • Ethnography
  • Online communities
Insights Priorities
  • Quantitative methods to establish prevalence & priority
Idea Generation
  • Consumer/customer/end-user ideation
  • Client ideation
  • Blended sessions
Idea Priorities
  • Quantitative and quantitative methods to establish prevalence & priority
Concept Building
  • Client workshops
  • Co-creation with consumer/customer/end-user
Concept Refinement
  • Consumer/customer/end-user feedback
Concept/Prototype Evaluation
  • Consumer/customer/end-user feedback
  • Survey methods
  • Field tests