Our primary goal is for you to think differently about your business and have the confidence to act. That’s why actionability of study findings is the best measure of success. When you work with us, you won’t just receive the “data” — you’ll also get Our StandPoint, an executive summary that focuses on the so what and the now what to guide smart decisions. In fact, 98% of our projects have received top scores for actionability.
The most important part of our job is swiftly comprehending your business problems and developing a learning plan to enable smarter decisions. Your cross-functional teams will find us relatable because we use their language and have deep experience in marketing and product development.
Count on us to really think through and develop a plan for your thorniest and most ambiguous assignments. We are an inquisitive bunch and thrive on comprehending technical subject matter. We take the time to self-educate and have informed conversations with you, your team, and your target customers.
Internalizing the insights and developing a plan of action is essential after a significant research investment. Our research projects involve frequent meetings to align cross-functional teams on the assignment and to build consensus on the insights. After the research is completed, we use highly effective workshops to develop action plans and next steps (e.g. idea prioritization, concept-writing, positioning statement development, and more).
