80% of our work involves having live conversations with clinicians, administrators, and decision makers in hospitals/health systems, clinics, the operating room, and more.
Today, the gold standard for these engagements is video conferencing.
One-on-one conversations are ideal for identifying unmet needs/problems, understanding treatment approaches, evaluating product concepts, and commenting on marketing communications.
A virtual approach allows us to reach these busy audiences at their convenience, without compromising on credentials.
In-person sessions have an important role when it is necessary for study participants to handle prototypes or evaluate other physical objects.
While challenging to implement, there are instances where direct observation is worth the effort. This is the best tool to understand actual clinical behaviors and variances in patient care, identify workflow inefficiencies, spot deficiencies in existing solutions, and more