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The Latest from Our Blog

The Latest “Market Research” Freakout

| Market Research | No Comments
Several weeks ago, Jeff Bezos (CEO of Amazon) served up this comment about “market research.” Many in our industry became defensive (literally “hair on fire”) rather than using this as…

This Road is Paved with Good Intentions

| Concept Testing | No Comments
We all know the famous aphorism… “The road to hell is paved with good intentions.”  For over 60 years, there has been hellish debate about the predictive power of purchase…

Maslow was Right

| Product Development | No Comments
We all remember Maslow’s Hierarchy of Needs from Psych 101.  Little did I know at the time the importance of considering core motivations such as safety, belongingness, and achievement in…

The Best Moderators? A 3rd Grade Teacher! – Part 2

| Focus Group | No Comments
Earlier this month, we wrote about the importance of applying the principles of Brain Science to qualitative research.  The education and psychology profession have conducted decades of research on how…