We engage real people during your innovation process to uncover new areas of opportunity.

Our clients are those that need new-to-world and new-to-company innovations to drive growth.
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What Makes StandPoint Stand Out?

We understand people and connect with them in a deep and meaningful way, and help our clients do the same. But that’s only the beginning to what sets us apart. We’ve been:

  • Wowing clients for 17 years
  • Named Atlanta Marketer of the Year
  • Developing award-winning research methods
  • Awarded Research Partner of the Year
  • Documented our business results
  • Earned an 98% actionability rating from our clients
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The Latest from Our Blog

Don’t You Forget About Me

| Market Research | No Comments
For those of us in high school during the 80’s or those who have watched The Breakfast Club,  this title is likely to hit the internal “play button” on a…

Mid-Levels are Magic

| Healthcare | No Comments
On a recent trip to my personal physician, he lamented the retirement of his long-time Physician Assistant.  He told me, “You know, I now realize she was the magic that…

Hanging Out in the Laundry Room

| Product Development | No Comments
As a self-avowed marketing geek, I got excited about a new Whirlpool commercial touting a feature and benefit for a new line of washing machines.  (You’re thinking:  washing machines, really?)…

Improve Your Research, and Your Marriage

| Market Research | No Comments
Active Listening.  We all know what it is.  Some of us do it effectively and every day.  Some of us need a lot more practice (present company included.)  It is…