We engage real people during your innovation process to uncover new areas of opportunity.

Our clients are those that need new-to-world and new-to-company innovations to drive growth.
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What Makes StandPoint Stand Out?

We understand people and connect with them in a deep and meaningful way, and help our clients do the same. But that’s only the beginning to what sets us apart. We’ve been:

  • Wowing clients for 17 years
  • Named Atlanta Marketer of the Year
  • Developing award-winning research methods
  • Awarded Research Partner of the Year
  • Documented our business results
  • Earned an 98% actionability rating from our clients
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The Latest from Our Blog

This Too Shall Pass

| Market Research | One Comment
To say the past several weeks have been difficult would be an understatement. We’ve watched the spread of a new virus across the globe, putting our healthcare systems, the economy,…

A Well-Run Engine Still Needs Oil

| Front End of Innovation | No Comments
Marketing Challenge:  Pipeline Fill Last week I attended a local workshop related to “fixing innovation.” A lot of energy was spent on how to tune up the engine through better…

What’s Old is More Important Than Ever

| Positioning | No Comments
Marketing Challenge:  Positioning One of my mentors celebrated her 80th birthday this past weekend.  During the 1960’s-1980’s she was an advertising powerhouse in New York City and later in Atlanta. …

Need More Sales? Paint a Vivid Picture.

| Healthcare | No Comments
Hospitals are notoriously siloed and complex.  In larger hospitals, the management structure and cultures of two departments on the same floor can be very different.  They may even exhibit variances…