We engage real people during your innovation process to uncover new areas of opportunity.

Our clients are those that need new-to-world and new-to-company innovations to drive growth.
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What Makes StandPoint Stand Out?

We understand people and connect with them in a deep and meaningful way, and help our clients do the same. But that’s only the beginning to what sets us apart. We’ve been:

  • Wowing clients for 17 years
  • Named Atlanta Marketer of the Year
  • Developing award-winning research methods
  • Awarded Research Partner of the Year
  • Documented our business results
  • Earned an 98% actionability rating from our clients
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The Latest from Our Blog

Not Another Focus Group!

| Focus Group | No Comments
Focus groups:  you either love them or hate them.  Lately, I’ve been hearing and reading more hate than love.  Frequent comments: (1) One person dominates the discussion, (2) I don’t…

Crash Someone Else’s Party

| Market Research | No Comments
The Secrets to Engaging B2B Professionals in User Research For the past several months, we’ve been gathering feedback from prospective clients about a new service under development.  In doing so,…

Value Creation in Healthcare

| Product Development | No Comments
Marketing and selling products in the healthcare system is a pain.  It is a complex ecosystem, and just about every decision is made by committee.  Finding champions and building momentum…

The Latest “Market Research” Freakout

| Market Research | No Comments
Several weeks ago, Jeff Bezos (CEO of Amazon) served up this comment about “market research.” Many in our industry became defensive (literally “hair on fire”) rather than using this as…