We engage real people during your innovation process to uncover new areas of opportunity.

Our clients are those that need new-to-world and new-to-company innovations to drive growth.
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What Makes StandPoint Stand Out?

We understand people and connect with them in a deep and meaningful way, and help our clients do the same. But that’s only the beginning to what sets us apart. We’ve been:

  • Wowing clients for 17 years
  • Named Atlanta Marketer of the Year
  • Developing award-winning research methods
  • Awarded Research Partner of the Year
  • Documented our business results
  • Earned an 98% actionability rating from our clients
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The Latest from Our Blog

Drowning in Ideas

| Front End of Innovation | No Comments
Most people who aren’t familiar with innovation assume that the hardest thing about new product or service development is coming up with new ideas. But the truth is, it’s never…

The Tale of Two Hospitals

| Healthcare | No Comments
I’m pretty good at sidestepping political conversations having learned long ago that innocuous topics are best for business conversations.  However, it is striking to me that the dynamics driving current…

Trust Me. I’m the Moderator.

| Focus Group | No Comments
Have you ever stopped to think about the focus group experience from the participant’s perspective? As a moderator of many focus groups, I can attest: It’s kind of creepy.  You…

Don’t You Forget About Me

| Market Research | No Comments
For those of us in high school during the 80’s or those who have watched The Breakfast Club,  this title is likely to hit the internal “play button” on a…