We enable smarter decision making that drives revenue & profit

Providing a strong point of view is what we do best.

How do we help? By making sure you. . .

  • Pick the right opportunities & invest in the right projects and ideas
  • Improve marketing effectiveness: differentiate your positioning, get noticed, and develop a sales roadmap

Four Ways to Experience StandPoint

We recognize each organization’s needs are different. That’s why we offer you several ways to benefit from our expertise.

What Makes StandPoint Stand Out?

  • Wowing medical, B2B, and B2C clients for 17 years
  • 98% actionability rating from our clients
  • Named Atlanta Marketer of the Year
  • Award-winning research tools
  • Recognized experts and educators
SEE FOR YOURSELF

Our Latest Thinking

Move Beyond the Table Stakes

| Positioning | No Comments
For those “in the know”, conducting VOC in the B2B domain is not for the…
death of surveys

The Death of Surveys?

| Research Methods | No Comments
Innovation leaders are under immense pressure to generate new revenue and profit. Because risk is…
Provider Experience

Have You Hugged Your Provider Today?

| Positioning | No Comments
If you sell products and services to hospitals, you may be familiar with the universal…

When the Future Returns: Shake Things Up

| Fill New Products Pipeline | No Comments
While the past few months have seemed never-ending, soon enough we’ll be thinking about the…