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The Latest from Our Blog

The Best Moderators? A 3rd Grade Teacher! – Part 2

| Focus Group | No Comments
Earlier this month, we wrote about the importance of applying the principles of Brain Science to qualitative research.  The education and psychology profession have conducted decades of research on how…

The Best Moderators? A 3rd Grade Teacher! – Part 1

| Focus Group | No Comments
Part I Both of my parents were lifelong educators.  My dad earned his doctorate in the 1970’s, and I recently stumbled across some of his research papers.  He had a…

Agile Innovation: The Ultimate Oxymoron?

| Front End of Innovation | One Comment
Innovation teams are under immense pressure to generate new revenue and profit, quickly.  A common criticism of front-end-of-innovation (FEI) assignments is that they are time-consuming and lack agility. Indeed, there…

Thanksgiving: Many Lessons in Innovation

| Ideation | No Comments
I recently completed a fascinating article about the history of Thanksgiving in the U.S. Despite what you might think, the “first feast” was meager consisting of seafood, wild game, and…