We enable smarter decision making that drives revenue & profit

Providing a strong point of view is what we do best.

How do we help? By making sure you. . .

  • Pick the right opportunities & invest in the right projects and ideas
  • Improve marketing effectiveness: differentiate your positioning, get noticed, and develop a sales roadmap

Four Ways to Experience StandPoint

We recognize each organization’s needs are different. That’s why we offer you several ways to benefit from our expertise.

What Makes StandPoint Stand Out?

  • Wowing medical, B2B, and B2C clients for 17 years
  • 98% actionability rating from our clients
  • Named Atlanta Marketer of the Year
  • Award-winning research tools
  • Recognized experts and educators

Our Latest Thinking

When the Future Returns: Shake Things Up

| Fill New Products Pipeline | No Comments
While the past few months have seemed never-ending, soon enough we’ll be thinking about the…

This Too Shall Pass

| Research Methods | One Comment
To say the past several weeks have been difficult would be an understatement. We’ve watched…

A Well-Run Engine Still Needs Oil

| Fill New Products Pipeline | No Comments
Marketing Challenge:  Pipeline Fill Last week I attended a local workshop related to “fixing innovation.”…

What’s Old is More Important Than Ever

| Positioning | No Comments
Marketing Challenge:  Positioning One of my mentors celebrated her 80th birthday this past weekend.  During…