We engage real people during your innovation process to uncover new areas of opportunity.

Our clients are those that need new-to-world and new-to-company innovations to drive growth.
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What Makes StandPoint Stand Out?

We understand people and connect with them in a deep and meaningful way, and help our clients do the same. But that’s only the beginning to what sets us apart. We’ve been:

  • Wowing clients for 17 years
  • Named Atlanta Marketer of the Year
  • Developing award-winning research methods
  • Awarded Research Partner of the Year
  • Documented our business results
  • Earned an 98% actionability rating from our clients
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The Latest from Our Blog

Value Creation in Healthcare

| Product Development | No Comments
Marketing and selling products in the healthcare system is a pain.  It is a complex ecosystem, and just about every decision is made by committee.  Finding champions and building momentum…

The Latest “Market Research” Freakout

| Market Research | No Comments
Several weeks ago, Jeff Bezos (CEO of Amazon) served up this comment about “market research.” Many in our industry became defensive (literally “hair on fire”) rather than using this as…

This Road is Paved with Good Intentions

| Concept Testing | No Comments
We all know the famous aphorism… “The road to hell is paved with good intentions.”  For over 60 years, there has been hellish debate about the predictive power of purchase…

Maslow was Right

| Product Development | No Comments
We all remember Maslow’s Hierarchy of Needs from Psych 101.  Little did I know at the time the importance of considering core motivations such as safety, belongingness, and achievement in…