We engage real people during your innovation process to uncover new areas of opportunity.

Our clients are those that need new-to-world and new-to-company innovations to drive growth.
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What Makes StandPoint Stand Out?

We understand people and connect with them in a deep and meaningful way, and help our clients do the same. But that’s only the beginning to what sets us apart. We’ve been:

  • Wowing clients for 17 years
  • Named Atlanta Marketer of the Year
  • Developing award-winning research methods
  • Awarded Research Partner of the Year
  • Documented our business results
  • Earned an 98% actionability rating from our clients
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The Latest from Our Blog

Hanging Out in the Laundry Room

| Product Development | No Comments
As a self-avowed marketing geek, I got excited about a new Whirlpool commercial touting a feature and benefit for a new line of washing machines.  (You’re thinking:  washing machines, really?)…

Improve Your Research, and Your Marriage

| Market Research | No Comments
Active Listening.  We all know what it is.  Some of us do it effectively and every day.  Some of us need a lot more practice (present company included.)  It is…

Not Another Focus Group!

| Focus Group | No Comments
Focus groups:  you either love them or hate them.  Lately, I’ve been hearing and reading more hate than love.  Frequent comments: (1) One person dominates the discussion, (2) I don’t…

Crash Someone Else’s Party

| Market Research | No Comments
The Secrets to Engaging B2B Professionals in User Research For the past several months, we’ve been gathering feedback from prospective clients about a new service under development.  In doing so,…