We engage real people during your innovation process to uncover new areas of opportunity.

Our clients are those that need new-to-world and new-to-company innovations to drive growth.
Learn more!

What Makes StandPoint Stand Out?

We understand people and connect with them in a deep and meaningful way, and help our clients do the same. But that’s only the beginning to what sets us apart. We’ve been:

  • Wowing clients for 17 years
  • Named Atlanta Marketer of the Year
  • Developing award-winning research methods
  • Awarded Research Partner of the Year
  • Documented our business results
  • Earned an 98% actionability rating from our clients
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The Latest from Our Blog

What’s Old is More Important Than Ever

| Positioning | No Comments
Marketing Challenge:  Positioning One of my mentors celebrated her 80th birthday this past weekend.  During the 1960’s-1980’s she was an advertising powerhouse in New York City and later in Atlanta. …

Need More Sales? Paint a Vivid Picture.

| Healthcare | No Comments
Hospitals are notoriously siloed and complex.  In larger hospitals, the management structure and cultures of two departments on the same floor can be very different.  They may even exhibit variances…

Agile Innovation: The Ultimate Oxymoron?

| Front End of Innovation | No Comments
Innovation teams are under immense pressure to generate new revenue and profit, quickly.  A common criticism of front-end-of-innovation (FEI) assignments is that they are time-consuming and lack agility. Indeed, there…

Drowning in Ideas

| Front End of Innovation | No Comments
Most people who aren’t familiar with innovation assume that the hardest thing about new product or service development is coming up with new ideas. But the truth is, it’s never…