We pioneered a more human approach to research.

Our award-winning methods connect with people in a deeper & more meaningful way to achieve breakthrough products & services.

What Makes StandPoint Stand Out?

We understand people and connect with them in a deep and meaningful way, and help our clients do the same. But that’s only the beginning to what sets us apart.

SEE FOR YOURSELF

Join Kip's Stage-Gate Class

Join Kip in Atlanta on December 13th & 14th for Agile Voice-of-Customer: Identifying Needs, Generating Ideas, and Validating Concepts – Faster.

MORE INFO

The Latest From Our Blog

I’m Not Making Any Friends
Front End of Innovation

I’m Not Making Any Friends

Kip Creel / 18 Oct 2017

I recently participated in a discussion panel at a “marketing research” conference, and I’m not sure I made many new friends. The four other panelists were talking about the importance of insights and how it is “transforming our industry.” They then went on to describe all the amazing research tools enabling “better insights.” When there was a pause, I spoke up. “In my opinion, how...

Read more

Trash the Discussion Guides!
Market Research

Trash the Discussion Guides!

Kip Creel / 26 Sep 2017

To be perfectly honest with you, I loathe the whole process of drafting a discussion guide for qualitative research. Despite my personal feelings, it’s a necessary process — but not for the reasons you think. As researchers, our job is to listen to your business problems and translate that into a set of learning objectives. From there, we go out and listen to the right people to...

Read more