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The Latest From Our Blog

The Irony of the “Creative”
Four Archetypes

The Irony of the “Creative”

Kip Creel / 25 Sep 2018

Creativity is a uniquely human trait and is essential to innovation.  In product and service development, creativity is the evolution of something new or approaching a problem in a manner not considered before. All of us have creative capacity and approach generative thinking differently, but there is an innovation archetype, the Creative, that is hard-wired for the task.  The skills of this archetype are needed...

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Keeping it Real and Making it Happen
Four Archetypes

Keeping it Real and Making it Happen

Kip Creel / 14 Aug 2018

In our last few blog postings, we’ve examined each of the Innovation Archetypes.  Storytellers have an amazing ability to articulate needs and pain points and should be a top choice in qualitative research.  As more generative thinkers, we often default to Problem Solvers and Creatives in brainstorming. The Implementer, the focus of this article, makes up 30% of the adult population and brings some critical skills...

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