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The Latest From Our Blog

Strategies for Better Customer Journey Maps
Market Research

Strategies for Better Customer Journey Maps

Kip Creel / 11 Oct 2018

Tell me about the last time you bought a new mattress. Tell me everything that went into that purchase—the time spent researching, mattress stores visited, even the nights spent tossing and turning while deciding you really did need a new mattress. Before you start emailing me about your mattress-buying experiences, know that I’m only trying to make a point. It’s a pretty daunting task to...

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The Irony of the “Creative”
Four Archetypes

The Irony of the “Creative”

Kip Creel / 25 Sep 2018

Creativity is a uniquely human trait and is essential to innovation.  In product and service development, creativity is the evolution of something new or approaching a problem in a manner not considered before. All of us have creative capacity and approach generative thinking differently, but there is an innovation archetype, the Creative, that is hard-wired for the task.  The skills of this archetype are needed...

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