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The Latest From Our Blog

Survive The FEI!
Front End of Innovation

Survive The FEI!

Kip Creel / 13 Nov 2018

One of our clients recently referred to the front-end-of-innovation (FEI) as a “simmering pot of ideas, opportunities, opinions, politics, and fear.”  In response, I quipped, “remind me not to ask you for a testimonial for our next brochure.”  Seriously though, these feelings were founded as this client had recently completed its first ever investment in a formal FEI assignment.  Not to mention, this client also...

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Strategies for Better Customer Journey Maps
Market Research

Strategies for Better Customer Journey Maps

Kip Creel / 11 Oct 2018

Tell me about the last time you bought a new mattress. Tell me everything that went into that purchase—the time spent researching, mattress stores visited, even the nights spent tossing and turning while deciding you really did need a new mattress. Before you start emailing me about your mattress-buying experiences, know that I’m only trying to make a point. It’s a pretty daunting task to...

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