Kip Creel, President & Founder

KIP CREEL is the president and founder of StandPoint.  Kip has chief responsibility for business development and methodology and is the firm’s overall research supervisor. Prior to founding StandPoint in 2002, Kip spent 8 years at another Atlanta-based market research firm in positions of increasing responsibility, including Director of Research and Vice President.

Previously, Kip worked for a division of Merck Pharmaceuticals and InfoQuest, a clinical research organization, in analytical roles.

Kip is a thought leader in insight-driven innovation and is a frequent speaker for Stage-Gate® International. He teaches marketing management in an executive education program affiliated with Texas A&M University.

Kip holds a BS in Microbiology and Statistics and an MBA in Hospital Administration from The University of Florida.

Andrea Martin, Staff Moderator

ANDREA MARTIN’s more than 20 years of experience in market research, advertising, and design make her well suited to discover the insights and ideas essential to innovation. Her warm personality and easygoing nature build instant rapport with study participants.

In her prior role as internal moderator at Georgia-Pacific, she worked across multiple product and service categories, and delivered results in ideation, concept development, product development, and product launch.

Andrea utilizes a variety of moderating techniques and combines those with an enthusiasm and passion for understanding what motivates people. Andrea’s effectiveness as a moderator is based on an acute attention to detail and a high-level of preparation and empathy-building for each assignment.

Camily Williams, Client Service Manager

In the six years that CAMILY WILLIAMS has been with StandPoint, she has excelled as a project manager and has begun her development as a moderator.

In her tenure with StandPoint, Camily has become the preferred project manager for several of our healthcare clients because of her creativity, attention to detail, and command of clinical subject matter.

Prior to StandPoint, Camily attended the University of Georgia and was an honor graduate with a major in English and Communication Studies.

Brooke Wenzel, Client Service Operations

BROOKE WENZEL excels in client services and managing operations; with her personability and strong communication, time management, and organizational skills.

Driven by being detail oriented, she takes pride in her dedication to providing the best client experience possible.

Brooke has been recognized by colleagues for her extraordinary commitment to her projects and clients’ satisfaction.