A More Human Approach

Successful innovation relies on the ideas and feedback of real people. Each person has unique abilities that can be leveraged throughout the innovation process, from understanding needs, to brainstorming, to building product concepts.

In this workshop, your team will learn how to improve the selection of consumers who are involved in your FEI efforts.

In doing so, you improve their overall engagement, achieve deeper insights, and deliver better results.

In addition to improving the outcome of your innovation research, knowledge of innovation archetypes provides a roadmap for your team’s skills.

In short, knowledge of innovation archetypes is an invaluable tool that gives each team member a deeper understanding of the people skills required for successful innovation.

Becoming a Better Researcher & Innovator

Innovation relies on the quality of ideas and information exchanged between the innovator and the consumer, customer, or end-user.

The innovation archetype strongly impacts how ideas are expressed and heard as well as how feedback is given and received.

Innovation researchers need to possess strong observation skills, empathy, and the ability to listen actively. They also need to be able to enter the world of the study participant and hear their “story” accurately.

However, few researchers naturally possess all of these skills. Fortunately, knowledge of innovation archetypes helps us understand which of these skills fall within our natural strengths, which we need to work on, and how to use that knowledge to enhance innovation outcomes. Exercises to develop skills in active listening, observation, and empathy are an integral part of this module.

Participants will also recognize how innovation archetypes impact each step of the FEI: how to use archetypes to select study participants based on their strengths, how to encourage and enhance the contributions of all archetypes, how to respond effectively to the needs of each archetype in a group setting, and how to choose and structure activities to maximize engagement.

Participants will leave with a deeper understanding of their own natural skill sets, where they may excel as a researcher/innovator, and areas in which additional training will be beneficial to their career.