A More Human Approach
Successful innovation relies on the ideas and feedback of real people. Each person has unique abilities that can be leveraged throughout the innovation process, from understanding needs, to brainstorming, to building product concepts.
In this workshop, your team will learn how to improve the selection of consumers who are involved in your FEI efforts.
In doing so, you improve their overall engagement, achieve deeper insights, and deliver better results.
In addition to improving the outcome of your innovation research, knowledge of innovation archetypes provides a roadmap for your team’s skills.
In short, knowledge of innovation archetypes is an invaluable tool that gives each team member a deeper understanding of the people skills required for successful innovation.