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Experience us through best practices consulting & training

VOC-Coach

Does your organization need a responsive helping hand when conducting do-it-yourself research? Our consultants are available to assist with project scoping, writing and reviewing discussion guides and questionnaires, interview coaching, and more.

For even more agile approaches, we have trained AI models to assist with discussion guides, product positioning, and even rapid innovation (identification of valuable problems, ideation, and written concept development.)

Blocks of time can be booked according to your needs. Contact us for more details.

Read About our Most Popular Courses

Insight Driven Innovation

Marketing and R&D teams are under pressure to generate new revenue and profit. Many teams are overwhelmed by the request, and struggle with best practices.

The key is to look beyond consumer, customer, and end-user needs and pain points. Today, successful commercialization depends on a deep understanding of what motivates people to act.

In this highly-interactive and hands-on workshop, your team will learn how today’s best innovators leverage a deep and intuitive understanding of consumers/customers/end users to launch winning products and services.

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Mastering the Healthcare Ecosystem

The U.S. Healthcare System is vast, complex, and dynamic. For those new to the industry, it can take months, even years to comprehend the terminology, stakeholders, and value drivers. In this hugely popular 2-hour workshop, we provide an easy-to-understand framework for deciphering the provider and payer relationship. Of particular importance is understanding how our system is funded and how the money flows. In doing so, the marketer can more easily grasp the motivations, value drivers, and barriers to purchase among providers, hospital systems, clinicians, and support staff.

StandPoint has a 20+ year track record in the industry domestically and internationally and is lauded for its ability to get new marketers up speed quickly on this exciting yet frustratingly complex industry.