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Ignorance is Not Bliss!

Ignorance is Not Bliss!

In dealing with VOC, many feign ignorance to the “wider lens” of people that have VOC needs. Previously, we introduced you to Dr. Ron Adner’s book, The Wide Lens: What Successful Innovators See that Others Miss. Adner builds the case that our execution focused strategies have led to innovation failures because we have intentionally narrowed our vision to see only those factors we can manage:...

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Meet Your New BFF: Max Diff

Meet Your New BFF: Max Diff

Who? Okay, so Max Diff (Max) isn’t a person, but is an analytic technique known as Maximum Differential Analysis.  We’re not kidding about the BFF part.  If you don’t know Max, you need to. Why Max? A big challenge in new product development is prioritizing the features most important to end users.  A typical outcome of qualitative research and ideation is a long list of...

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