Quantitative


Yes, Virginia, Quantitative Data Has a Role in Innovation

Yes, Virginia, Quantitative Data Has a Role in Innovation

As a research firm supporting our clients’ innovation efforts, I get asked at least once a week: “Do you guys do quantitative research?” If you were wondering, the answer is a resounding yes! Tools of innovation and insight generation are not limited to ethnographies, focus groups, telephone interviews, and other qualitative research practices. Where things get tricky is fully understanding what quantitative research can do for...

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frustrated young business man working on laptop computer at office

Pollsters Get Trumped, AGAIN.

The opinion research industry is in “crisis.”  Among my professional circles, the inaccuracy of the polling data and the surprise election of Donald Trump was THE topic on November 9th. However, this “crisis” is not exactly new news.  If you go back to the 2012 election, some of the same observations were made. So, what’s going on? Does this mean the end of quantitative research?  Not...

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