Fixing the Fuzzy Front End

Fixing the Fuzzy Front End

Over the past decade, innovation-focused organizations have invested heavily in front-end of innovation (FEI) activities. While there is little empirical evidence, the anecdotal evidence suggests that the FEI suffers from a perceived lack of agility and productivity. Common complaints: “A front-end assignment is almost too productive. It generates so much information, opportunities, and ideas we get bogged down.” “We are really good at generating ideas...

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A group of colleagues in a meeting in their office

4! The Secret Number of Ideation

The number four is pretty cool. For music nerds like me, the number has lots of significance. For example, in most modern music, time is constructed in four beats per measure. In ancient times, the number four signified “wholeness” and “completeness.” Even today, we orient ourselves using the four cardinal directions: north, south, east, and west. As it turns out, the number four has significance...

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Yes, Virginia, Quantitative Data Has a Role in Innovation

Yes, Virginia, Quantitative Data Has a Role in Innovation

As a research firm supporting our clients’ innovation efforts, I get asked at least once a week: “Do you guys do quantitative research?” If you were wondering, the answer is a resounding yes! Tools of innovation and insight generation are not limited to ethnographies, focus groups, telephone interviews, and other qualitative research practices. Where things get tricky is fully understanding what quantitative research can do for...

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Let Me Save You Some Time

Let Me Save You Some Time

I admit it. I’m terrible at keeping up with work-related reading.  If I come across something, I’ll pile it on top of my credenza. By the end of 2016, I hoarded a stack of unread stuff that was more than two-feet high and two-feet wide! After the New Year, I found time to get caught up on my reading and rescue several lost and buried items...

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frustrated young business man working on laptop computer at office

Pollsters Get Trumped, AGAIN.

The opinion research industry is in “crisis.”  Among my professional circles, the inaccuracy of the polling data and the surprise election of Donald Trump was THE topic on November 9th. However, this “crisis” is not exactly new news.  If you go back to the 2012 election, some of the same observations were made. So, what’s going on? Does this mean the end of quantitative research?  Not...

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