How Storytellers Can Give You Better, Deeper Insights

How Storytellers Can Give You Better, Deeper Insights

We all know getting the “right people” in qualitative research is important. We focus on finding participants who use the right products or have the right experiences to offer feedback, but rarely do standard focus groups consider the particular strengths of different types of people. What if I told you that doing so could held deliver better, deeper insights? That’s where TeamBuilder comes in. TeamBuilder...

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I Vote for the Human Brain

I Vote for the Human Brain

To further reinforce my geeky reputation, I’ve been reading about the advancements in Big Data and Artificial Intelligence (AI). In my profession, there are voices that say Big Data and AI will automate the insights function. My opinion: these professionals still view themselves as data collectors and not data interpreters. Each advancement in technology brings better and better tools for the collection, organization, and management...

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Listen to What I Mean, Not What I Say

Listen to What I Mean, Not What I Say

In college, I had a chemistry professor (Dr. E) who was the epitome of the absent-minded genius. After stumbling over her words (a frequent occurrence) and seeing our perplexed faces, she’d proclaim: “Listen to what I mean — not what I say.” I was thinking about her the other day, and it occurred to me that this phrase also applies to the development of impactful...

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B2B Research Can Give You Heartburn

B2B Research Can Give You Heartburn

There is an encouraging trend in the growing number of B2B organizations investing in insights to fuel innovation. Scheduling and engaging industry professionals can be a real nail-biter, not to mention time-consuming and expensive. Because of these difficulties, it’s important to reconsider what is necessary to manage your nerves. . . and indigestion when doing B2B research. The research methods at our disposal will deliver either...

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I’m Not Making Any Friends

I’m Not Making Any Friends

I recently participated in a discussion panel at a “marketing research” conference, and I’m not sure I made many new friends. The four other panelists were talking about the importance of insights and how it is “transforming our industry.” They then went on to describe all the amazing research tools enabling “better insights.” When there was a pause, I spoke up. “In my opinion, how...

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