Our People-Centered Approach to Innovation Proven to Deliver Better Results

Maximize Engagement & Results

Successful innovation relies on the ideas and feedback of real people. Each person has unique skills and abilities that can be leveraged in the innovation process, from understanding needs, to brainstorming, to building product concepts.

TeamBuilder is a proprietary assessment that classifies people into one of four archetypes, allowing us to assign the best person to the task. Trained moderators and facilitators then design the best experience for maximum engagement and results. In an agile environment, the goal is to maximize people’s productivity.

Archetypes at a Glance


  • Detail-oriented
  • Linear thinker
  • Organized
  • Fact-driven


  • Sociable
  • Experiential
  • Emotional
  • Motivated to help others solve problems
  • Skilled at facilitation, mediation, and articulation


  • Analytical
  • Critical
  • Synthesizer of information
  • Logical
  • Seeker of alternate solutions
  • Thrives on complex challenges


  • Insightful
  • Imaginative
  • Generative thinkers
  • Makes wholes from disparate parts
  • Naturally curious
  • Skilled at generation new solutions

TeamBuilder is used as a secondary screening tool to ensure we include the very best study participants for the job at hand. If we need new ideas, the preference is for the Creative and Problem Solver. If the goal is to dig deep on needs, pain points, and value drivers, the Storyteller is our top pick. Implementers are ideal for building journey maps or “jobs-to-be-done” research.


When working with large cross-functional teams, TeamBuilder is used to maximize collaboration and overall results of ideation and concept-building workshops.