Kickstart Your Innovation
Marketing and innovation teams are under immense pressure to generate new revenue and profit. Many teams are overwhelmed by the request, and struggle deciding where to start. An effective system for managing the front-end-of-innovation may be the right solution to kickstart your innovation.
SCORE is an insight-driven process. It relies heavily on a deep understanding of needs, value drivers, and what motivates people to act. From there, very clear opportunity areas and an innovation roadmap emerge. SCORE also includes rapid development of ideas and concepts, and a process for determining which concepts should advance to development.