An Alternative to Traditional Ideation Sessions
Breakthrough innovation relies on developing discerning insights into complex problems. This challenge demands that those involved generate and utilize their individual perceptions, share them effectively, and shape them into ideas for new-to-world solutions. To this end, we pioneered an approach to ideation designed to maximize the depth of engagement and the quality of contributions from ideation participants.
Our Quartet method of ideation draws from the principles of Jungian psychology as expressed in the Myers Briggs Type Indicator® (MBTI®). Our methodology derives from a deep understanding of four archetypes and the way each contributes to the ideation process: the Implementers, the Storytellers, the Creatives, and the Problem Solvers.