Determine the strength of concepts the smart, modern way

Advance Ideas & Concepts with
the Greatest Potential

Forget traditional concept testing and purchase intent surveys.  With Chooseology, you measure concept engagement and make better decisions.

  • Evaluate your ideas and concepts in a simulated e-commerce environment—more like how people research and make choices
  • Identify the aspects of your concept that are most engaging and why
  • Get both implicit and explicit data which helps you to determine the best ideas
  • Faster set-up than a traditional survey

4 Ways to Learn More About Chooseology


Try it Yourself

Try Chooseology


Watch a Video Demo

Watch Chooseology


Download a Case Study

Download Case Study


Schedule a Live Demo

Schedule a Demo

What People are Saying About Chooseology

How Respondents Rate the Chooseology Experience


Fatigue with traditional surveys is a real problem.

"Easy to use the site, side-by-side comparison, easy to access additional information about the products."

Chooseology User

"Easy to navigate, good description, clear photos."

Chooseology User

"I could click through to see various details about the items."

Chooseology User

"Seemed like I was actually shopping!"

Chooseology User

The Science Behind Chooseology

Interest in an idea can be judged by the effort individuals take to learn about it. E-commerce and university research has proven the more a person engages with online content the more likely they are to buy. Chooseology simulates these behaviors so you can gauge the potential of your ideas and concepts.

Chooseology Measures

  • Number of times concept was the first choice
  • Time spent on each concept
  • Concept stickiness
  • Feature prioritization
  • Number of times concept selected as final choice
  • Time to make a choice
  • Interest in learning more
  • …and more
There is a 0.6 correlation between time spent on a website and conversion rate. There is a 0.25 correlation between pages per session and conversion rate.
2017 e-commerce Report / Wolfgang Digital
Purchasers engage in higher-effort actions on e-commerce sites.
Understanding Behaviors that Lead to Purchasing, Stanford
There is a strong correlation between features selected on an automobile manufacturer’s website, and the features in the automobile actually purchased at the dealership.
Correlation Analysis Between Customer’s Behavior on Website and Actual Purchase, Honda Motor Company and University of Tsukuba, Japan

Who is Chooseology For?

Product developers.

Product managers.

Product engineers.

Marketing managers.

Insights professionals.

In short, Chooseolgy is for any decision-maker who recognizes the shortcomings of traditional surveys and wants more insight and clearer direction on the ideas and concepts with the greatest potential.

  • More agile and cost-effective solution than surveys
  • You choose the level of service that best fits your needs

Chooseolgy is ideal for high-involvement purchase categories where buyer spends considerable time researching options (most B2B, medical device, recreational products, automobiles, etc.) and product categories where visual cues are important to purchase

How does Chooseology Work?

It’s Easy

  • Category user are recruited from any sample source. You can use your own list, source your own list, or work with our team to source one.
  • Evaluators visit a simulated e-commerce site.
  • Up to five concepts can be evaluated per session.
  • Evaluators are asked to shop as they would on any e-commerce site. 7+ metrics are collected that measure the evaluator’s engagement with the concepts.
  • Optional custom questions can be asked before or after the simulation.

Other Benefits

  • More insightful than purchase intent, which has very low correlation to actual purchase.
  • Provides significantly more feedback versus conventional approaches — better option for smaller sample size studies.
  • Supports the best practice of testing a range of concepts to identify the winner among different options.
  • Alternative to e-commerce transaction tests which are difficult to deploy, not confidential, and could disappoint customers.
For durable goods, purchase intentions have a positive, but weak relationship with purchasing behavior.
Consumers’ Purchase Intentions and Their Behaviors, Morwitz, et al.
Purchase intentions are more highly correlated with purchasing for existing (r=0.75) than for new products (r=0.18).
Consumers’ Purchase Intentions and Their Behaviors, Morwitz, et al.

How Much Does Chooseology Cost?

Our goal is to offer you an affordable and flexible option to meet your needs. Contact us to discuss pricing.

I Have a Potential Project!

That’s great news! Contact our program manager so we can fully understand your needs and expectations.

In the meantime, think through these items.

  • Do you want to evaluate your concept in a competitive lineup, or do you want to evaluate which concept variant has the greatest potential?
  • How many concepts do you want to test?
  • Do you want to price the concepts?
  • What ideas do you have on reaching the target user?
  • Beyond the simulator, what else would you like to know?
  • What do you consider to be a motivating incentive for respondents to complete the exercise?