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Ideation

Prime the Pump for Better Ideas
by Kip Creel
13 May 2013
in Ideation
0

Prime the Pump for Better Ideas

When I was a kid, my grandparent’s farm still had a working, hand-operated water pump. It was only used when we came to visit. It took some effort to get the water flowing. Oftentimes my grandfather would have to pour water down into the pipe to displace some air. That’s priming the pump. Brainstorming works the same way because an important first step is priming. Before the best ideas...

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So Many Ideas. So Few Concepts.
by Kip Creel
27 Apr 2013
in Ideation
0

So Many Ideas. So Few Concepts.

We hear it repeatedly: “As an organization, we are great at generating ideas but we struggle to convert these ideas into product concepts.” Even research bears this out. According to a MIT study (as reported in MIT Sloan Management Review), “most companies are sufficiently good at generating ideas, the bottleneck in the innovation process actually occurs further down the pipeline.”  Later in the same summary,...

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