Tag: Storyteller


How Storytellers Can Give You Better, Deeper Insights

How Storytellers Can Give You Better, Deeper Insights

We all know getting the “right people” in qualitative research is important. We focus on finding participants who use the right products or have the right experiences to offer feedback, but rarely do standard focus groups consider the particular strengths of different types of people. What if I told you that doing so could held deliver better, deeper insights? That’s where TeamBuilder comes in. TeamBuilder...

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