Tag: Qualitative Research


Coming to Our Senses

Coming to Our Senses

Concept testing is an important aspect of innovation, as it is often used to determine which ideas or concepts are fit for advancement vs. those that take a back seat. The standard practice is to present concepts via a carefully-designed template with the insight, benefits, and reasons to believe. But, as the as the cost of producing 3D models and prototypes declines, it is time...

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Fixing the Fuzzy Front End

Fixing the Fuzzy Front End

Over the past decade, innovation-focused organizations have invested heavily in front-end of innovation (FEI) activities. While there is little empirical evidence, the anecdotal evidence suggests that the FEI suffers from a perceived lack of agility and productivity. Common complaints: “A front-end assignment is almost too productive. It generates so much information, opportunities, and ideas we get bogged down.” “We are really good at generating ideas...

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Are Study Participants Brain Dead?

Are Study Participants Brain Dead?

We recently moved our office and during packing I stumbled across a collection of articles dating back 15+ years related to where market research failed to predict the ultimate success of a new-to-world innovation. I was under some pressure to declutter, but after thumbing through the folder I decided these articles would make the trek across town. It struck me that there was a common...

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