Tag: product concepts


Do You Have a Lemonade Stand?

Do You Have a Lemonade Stand?

There was always high demand for something cold during the hot Florida summers where I grew up. Lemonade stands were a popular way to earn some extra cash. One summer day, a kid down the street set up a competing lemonade stand. Over the course of a few hours, I noticed my nemesis had more foot traffic, including one of my best neighborhood friends. I...

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So Many Ideas. So Few Concepts.

So Many Ideas. So Few Concepts.

We hear it repeatedly: “As an organization, we are great at generating ideas but we struggle to convert these ideas into product concepts.” Even research bears this out. According to a MIT study (as reported in MIT Sloan Management Review), “most companies are sufficiently good at generating ideas, the bottleneck in the innovation process actually occurs further down the pipeline.”  Later in the same summary,...

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