Tag: Listening Guide


Trash the Discussion Guides!

Trash the Discussion Guides!

To be perfectly honest with you, I loathe the whole process of drafting a discussion guide for qualitative research. Despite my personal feelings, it’s a necessary process — but not for the reasons you think. As researchers, our job is to listen to your business problems and translate that into a set of learning objectives. From there, we go out and listen to the right people to...

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