Tag: Insights


I’m Not Making Any Friends

I’m Not Making Any Friends

I recently participated in a discussion panel at a “marketing research” conference, and I’m not sure I made many new friends. The four other panelists were talking about the importance of insights and how it is “transforming our industry.” They then went on to describe all the amazing research tools enabling “better insights.” When there was a pause, I spoke up. “In my opinion, how...

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Empathy or Evidence?

Recently, I’ve been in an ongoing conversation with a CEO of a mid-sized company about marketing research, consumer insights, and innovation. This CEO is an engineer by training, and he started his company with a great idea. This year, sales for his company will exceed $500 million.  Not bad. While the company has a product development and marketing function, they’ve never invested in formal consumer...

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