Our primary job is to ensure your stakeholders’ voices & ideas guide your decision making


Smart Decision Making


Smarter Decision Making

We know that actionability of study findings is the best measure of success. As such, we employ a thorough process to understand your business objectives and the decisions you are faced with making. Our strength is designing a customized study directly aligned with these decisions.




Identifying User Needs

From ethnography, focus groups, in-depth interviews, and online discussions, StandPoint has an impressive track record of identifying users’ articulated and unarticulated needs.

Our approach to focus groups: We© is a modern revamp of the traditional focus group that maintains the speed and efficiency, but allows for a deeper understanding and emotional connection.




Rapid Pipeline Fill

The early steps in the innovation process can seem fuzzy and mysterious. Many companies struggle in realizing user insights, identifying needs, generating quality ideas, and acting on the information gathered.

We provide the structure and guidance to fill your pipeline quickly and well. Our award-winning SCORE process will help you take those first steps with confidence.




Prioritization

We have a strong quantitative toolkit to help you and users make choices, and understand the pricing ramifications of preferences. We rely on a number of quantitative methods such as Key Drivers, Max Diff, and Adaptive Choice-Based Conjoint Analysis.




Generate More and Better Ideas

Our Quartet© ideation process ensures that the natural abilities of team participants are maximized. As a result, we generate 2X the ideas versus traditional ideation methods.

Some organizations are drowning in ideas, but struggle with converting the raw material into concepts. We also organize highly-effective workshops for internal teams or get your users involved in concept building and problem solving. These approaches align your innovation team around the unique value proposition critical to commercialization success.




Align Learning to Your Innovation Process

The best innovators are those who value constant learning about the people and markets they serve. We can assist you in developing a research strategy for navigating the fuzzy front-end and aligns with the requirements of your innovation process, like Stage-Gate®. We’ll show you what you need to learn at each step and the options for doing so.




Activate Your Learning

Teams often need a process to become aligned on the insights and needs generated by a study. Alignment is an essential precursor to ideation and concept-building. After studying a user, we’ll help you turn that knowledge into action with highly-engaging workshops.



Make Smarter Decisions

We’ll show you how to connect with people in a deeper, more meaningful way.