Our primary job is to ensure that your stakeholders’ voice and ideas guide your decision making.
Smarter Decision Making
We know that actionability of study findings is the best measure of success. As such, we employ a very thorough process to understand your business objectives and the decisions you are faced with making. Our strength is designing a customized study directly aligned with these decisions.
Identifying User Needs
From ethnography, focus groups, in-depth interviews, and online discussions, StandPoint has an impressive track record of identifying users’ articulated and unarticulated needs.
Our approach to focus groups: We© is a modern revamp of the traditional focus group that maintains the speed and efficiency, but allows for a deeper understanding and emotional connection.
Rapid Pipeline Fill
The early steps in the innovation process can seem fuzzy and mysterious. Many companies struggle in realizing user insights, identifying needs, generating quality ideas, and acting on the information gathered.
We provide the structure and guidance to fill your pipeline quickly and well. Our award-winning SCORE process will help you take those first steps with confidence.
Generate More and Better Ideas
Our Quartet© ideation process ensures that the natural abilities of team participants are maximized. As a result, we generate 2X the ideas versus traditional ideation methods.
Some organizations are drowning in ideas, but struggle with converting the raw material into concepts. We also organize highly-effective workshops for internal teams or get your users involved in concept building and problem solving. These approaches align your innovation team around the unique value proposition critical to commercialization success.
Align Learning to Your Innovation Process
The best innovators are those who value constant learning about the people and markets they serve. We can assist you in developing a research strategy for navigating the fuzzy front-end and aligns with the requirements of your innovation process, like Stage-Gate®. We’ll show you what you need to learn at each step and the options for doing so.