Over the past couple of years we’ve been paying close attention to the various qualitative research methodologies we use and marrying that with some new learning in behavioral sciences. One of the constructs we discovered is that trust is a necessary ingredient in most relationships, but particularly in those relationships where you want sharing of emotional drivers. We began thinking how in the insights industry that really understanding those emotional drivers is critical. So we took it upon ourselves to develop a methodology that allowed us to do a better job of understanding these important things that drive consumer behavior.
This webinar covers our WE methodology — the process, the people, and the implications it has for the front end of innovation (FEI). Plus, we shared a case study where we employed the WE methodology and compared the results to a standard focus group, and how the WE process improved not only the consumers’ engagement but the overall content and output of the research study.
Innovation and insight generation in the front-end-of-innovation is NOT limited to ethnographies, focus groups, telephone interviews, and other qualitative research.
Quantitative research has an important role in your innovation process, but due to cost and complexity it must be used at the right time and for the right things.
In this informative 60-minute webinar, we show you the best application of various quantitative techniques in deciding which customer needs to address, deciding on the optimal benefits and features, pricing, and alternatives to measuring the often unreliable “purchase intent.”
This webinar is for anyone who relies on research to support innovation decisions: research and insight managers, product managers, and innovation managers. A statistics degree is NOT required!
Getting cross-functional teams aligned on a common vision and objective can be a daunting task. FEI assignments are the most effective tool at keeping teams focused on what really matters. Here are some best practices on keeping customer needs front & center.
The typical cross-functional team is organized around job responsibilities and expertise. This provocative whitepaper challenges the status quo and suggests how innovation teams can be optimized by organizing responsibilities around natural gifts and abilities.
Your return on investment in B2B Voice-of-the-Customer studies depends on the ability to access and engage the target customer. In this article, we provide best practices for maximizing the engagement and contributions of research participants in an online community.
Input from current or prospective target customers is an essential ingredient in your innovation efforts.The biggest challenge is obtaining access to the highest quality participants. There are several methods to consider, and each has its tradeoffs and requirements.