Quantitative Research Does Have a Role in Your Front End of Innovation
Innovation and insight generation in the front-end-of-innovation is NOT limited to ethnographies, focus groups, telephone interviews, and other qualitative research.
Quantitative research has an important role in your innovation process, but due to cost and complexity it must be used at the right time and for the right things.
In this informative 60-minute webinar, we will show you the best application of various quantitative techniques in deciding which customer needs to address, deciding on the optimal benefits and features, pricing, and alternatives to measuring the often unreliable “purchase intent.”
The content is pertinent to anyone who relies on research to support innovation decisions: research and insight managers, product managers, and innovation managers. A statistics degree is NOT required!
Aligning Innovation Teams
How Voice-of-the-Customer (VOC) Consultants Provide the Essential Glue
In any organization, getting cross-functional teams aligned on a common vision and objective can be a daunting task. The Voice-of-the-Customer is (by far) the most effective tool at keeping teams focused on what really matters. In this whitepaper, we share some best practices on how to keep customer needs front-and-center in your innovation assignments.
The Human Side of Innovation: Building the Best Innovation Teams
The typical cross-functional team is organized around job responsibilities and expertise. In this provocative whitepaper, we challenge the status quo and suggest how innovation teams can be optimized by organizing responsibilities around natural gifts and abilities. Each person is unique in how they process information and solve problems. Team leaders that understand and harness this concept can deliver higher-quality results and greater team cohesion. Download it now >>
Building Access for B2B VOC
Your return on investment in B2B Voice-of-the-Customer studies is highly dependent on the ability to access and engage the target customer. In this article, we provide best practices for maximizing the engagement and contributions of research participants in an online community.