Market Research


Listen to What I Mean, Not What I Say

Listen to What I Mean, Not What I Say

In college, I had a chemistry professor (Dr. E) who was the epitome of the absent-minded genius. After stumbling over her words (a frequent occurrence) and seeing our perplexed faces, she’d proclaim: “Listen to what I mean — not what I say.” I was thinking about her the other day, and it occurred to me that this phrase also applies to the development of impactful...

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B2B Research Can Give You Heartburn

B2B Research Can Give You Heartburn

There is an encouraging trend in the growing number of B2B organizations investing in insights to fuel innovation. Scheduling and engaging industry professionals can be a real nail-biter, not to mention time-consuming and expensive. Because of these difficulties, it’s important to reconsider what is necessary to manage your nerves. . . and indigestion when doing B2B research. The research methods at our disposal will deliver either...

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Trash the Discussion Guides!

Trash the Discussion Guides!

To be perfectly honest with you, I loathe the whole process of drafting a discussion guide for qualitative research. Despite my personal feelings, it’s a necessary process — but not for the reasons you think. As researchers, our job is to listen to your business problems and translate that into a set of learning objectives. From there, we go out and listen to the right people to...

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Do You Have a Lemonade Stand?

Do You Have a Lemonade Stand?

There was always high demand for something cold during the hot Florida summers where I grew up. Lemonade stands were a popular way to earn some extra cash. One summer day, a kid down the street set up a competing lemonade stand. Over the course of a few hours, I noticed my nemesis had more foot traffic, including one of my best neighborhood friends. I...

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Business people standing with question mark on boards

How Are You Feeling About Your Focus Groups?

Science has proven that the data that enters your prefrontal cortex (the logical decision-making center of your brain) is first filtered through the limbic system which is the center for your emotions.  In short, everyone feels before they think.  This is an indisputable fact of science. For those of us in the insights business, the quest is to further our understanding of the emotional drivers of...

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