Ideation


So Many Ideas. So Few Concepts.

So Many Ideas. So Few Concepts.

We hear it repeatedly: “As an organization, we are great at generating ideas but we struggle to convert these ideas into product concepts.” Even research bears this out. According to a MIT study (as reported in MIT Sloan Management Review), “most companies are sufficiently good at generating ideas, the bottleneck in the innovation process actually occurs further down the pipeline.”  Later in the same summary,...

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