Ideation


The Customer Is Not Always Right

The Customer Is Not Always Right

Use Them Selectively in B2B Concept Creation Creating breakthrough product and service ideas in the business-to-business (B2B) domain poses some unique challenges. In many cases, the development of new ideas requires technical expertise that customers (or end-users) may lack. We rely heavily on customers to tell us their needs and points of pain, and they generally do a great job of this. During that process...

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How High is Your Trampoline Jump?

How High is Your Trampoline Jump?

In some organizations, the mere suggestion of a brainstorming session is enough to cause managers to roll their eyes or throw their hands up in protest. As I look back on my own experiences, I can remember brainstorming meetings that ran the gamut from painful to completely inspiring. For those that were inspiring, I remember being energized by the process and felt as though I was a valued contributor. The key to any successful...

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The Care and Feeding of Creatives

The Care and Feeding of Creatives

The creative person is an essential asset to any product and service development process, but they don’t think like everyone else. When including them on innovation projects, you must be very mindful of how to leverage their talents. If you are a fan of Carl Jung, you might remember the creative person as the NF, which refers to the middle two letters of the four-letter...

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The Death of Brainstorming

The Death of Brainstorming

I’m not sure whether to thank or blame The Wall Street Journal. It recently ran this article entitled: Think Inside the Box. I spent half my day answering emails and phone calls to explain how the article was spot on. Successful product development relies on three important ingredients: a thorough understanding of customer needs, fresh ideas, and a strong process for converting the first two items into product...

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Prime the Pump for Better Ideas

Prime the Pump for Better Ideas

When I was a kid, my grandparent’s farm still had a working, hand-operated water pump. It was only used when we came to visit. It took some effort to get the water flowing. Oftentimes my grandfather would have to pour water down into the pipe to displace some air. That’s priming the pump. Brainstorming works the same way because an important first step is priming. Before the best ideas...

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