Front End of Innovation


Let Me Save You Some Time

Let Me Save You Some Time

I admit it. I’m terrible at keeping up with work-related reading.  If I come across something, I’ll pile it on top of my credenza. By the end of 2016, I hoarded a stack of unread stuff that was more than two-feet high and two-feet wide! After the New Year, I found time to get caught up on my reading and rescue several lost and buried items...

Read more


Teamwork Business Team Meeting Unity Gears Working Concept

Rethinking Concept Tests – a More Human Approach

We do a lot of idea screening and concept tests. The typical approach is to present possibilities to end-users in a survey, ask a bunch of diagnostic questions, and see what sticks. The most common questions are things like “purchase intent,” “meets a need I have,” “belief that the product will perform as described,” and so on.  This winnowing process may be necessary depending on the...

Read more


What You Don’t See Can Kill You

What You Don’t See Can Kill You

Blind spots are everywhere.  The most familiar are those related to your car such as that zone you can’t see in the rearview mirrors when driving.  (Personally, I still can’t see that zone even after unnaturally turning my head over my shoulder.) We also have mental blind spots.  There are aspects of our personalities of which we simply are not aware but probably drive others...

Read more


People are Strange

People are Strange

No, this is not a blog about the Doors’ classic song. However, we’ve all had those moments where we scratch our heads and think, “People are strange…” For example, do these sound familiar? You’re leading a workshop to align a team on an important initiative. Half of the participants dominate the conversation and the other half don’t say a word. You’re running an ideation session,...

Read more



Page 2 of 41234