Four Archetypes


How Storytellers Can Give You Better, Deeper Insights

How Storytellers Can Give You Better, Deeper Insights

We all know getting the “right people” in qualitative research is important. We focus on finding participants who use the right products or have the right experiences to offer feedback, but rarely do standard focus groups consider the particular strengths of different types of people. What if I told you that doing so could held deliver better, deeper insights? That’s where TeamBuilder comes in. TeamBuilder...

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I Vote for the Human Brain

I Vote for the Human Brain

To further reinforce my geeky reputation, I’ve been reading about the advancements in Big Data and Artificial Intelligence (AI). In my profession, there are voices that say Big Data and AI will automate the insights function. My opinion: these professionals still view themselves as data collectors and not data interpreters. Each advancement in technology brings better and better tools for the collection, organization, and management...

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