Four Archetypes


The Irony of the “Creative”

The Irony of the “Creative”

Creativity is a uniquely human trait and is essential to innovation.  In product and service development, creativity is the evolution of something new or approaching a problem in a manner not considered before. All of us have creative capacity and approach generative thinking differently, but there is an innovation archetype, the Creative, that is hard-wired for the task.  The skills of this archetype are needed...

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Keeping it Real and Making it Happen

Keeping it Real and Making it Happen

In our last few blog postings, we’ve examined each of the Innovation Archetypes.  Storytellers have an amazing ability to articulate needs and pain points and should be a top choice in qualitative research.  As more generative thinkers, we often default to Problem Solvers and Creatives in brainstorming. The Implementer, the focus of this article, makes up 30% of the adult population and brings some critical skills...

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How to Leverage Problem Solvers’ Strengths in Innovation Research

How to Leverage Problem Solvers’ Strengths in Innovation Research

Last week, I ran a little experiment. I was leading a workshop at FEI in Boston, a conference dedicated to the Front End of Innovation, showcasing how we can use TeamBuilder to better leverage consumers in innovation research. As participants came by our booth, I had them take our TeamBuilder assessment. It didn’t take long for us to notice a trend: nearly all the attendees...

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How Storytellers Can Give You Better, Deeper Insights

How Storytellers Can Give You Better, Deeper Insights

We all know getting the “right people” in qualitative research is important. We focus on finding participants who use the right products or have the right experiences to offer feedback, but rarely do standard focus groups consider the particular strengths of different types of people. What if I told you that doing so could held deliver better, deeper insights? That’s where TeamBuilder comes in. TeamBuilder...

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I Vote for the Human Brain

I Vote for the Human Brain

To further reinforce my geeky reputation, I’ve been reading about the advancements in Big Data and Artificial Intelligence (AI). In my profession, there are voices that say Big Data and AI will automate the insights function. My opinion: these professionals still view themselves as data collectors and not data interpreters. Each advancement in technology brings better and better tools for the collection, organization, and management...

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