Kill Early and Kill Often: The Key to New Product Success

Kill Early and Kill Often: The Key to New Product Success

The latest research from Stage-Gate International indicates that success rates for new product introductions are improving.  We used to hear that anywhere from 75% to 90% of new product introductions failed to meet their revenue goals; now we hear about success rates of 62%.  While that is certainly good news, innovators are under persistent pressure to improve these odds. So what is it about these...

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Getting Through Zero: More Concepts, Better Concepts – Faster

Getting Through Zero: More Concepts, Better Concepts – Faster

Have you ever noticed that in the Stage-Gate® process, the first stage is Zero? Before you step into the “machinery” (so to speak) there is important work to be done.  Whether you call Zero the “the fuzzy front end” or, as one of our clients characterizes it, “a simmering pot of ideas, opportunities, opinions, politics, and fear,” getting through Zero is an important part of...

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Stop the Insanity

Stop the Insanity

We’ve all heard the famous quote from Albert Einstein: “The definition of insanity is doing the same thing over and over again and expecting different results.” The quote seemed apt based on several conversations with current and prospective clients I’ve had in the past couple of weeks. The conversation goes something like this…”Kip, we have a new product development mandate and we need take a...

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Navigating the Fuzzy Front-End of Innovation

Navigating the Fuzzy Front-End of Innovation

One of the best descriptions I’ve heard of the front-end of innovation was shared with me by a long-term client: “a simmering cauldron of risk, uncertainty, and politics.” Navigating the front-end is hardly a linear process, nor should it be. Yet, filling your pipeline with new-to-world or new-to-company product concepts requires a somewhat linear process to move the team from point A, to point B,...

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Ripping Off the Band-Aid®

Ripping Off the Band-Aid®

Recently, I was invited to facilitate a session with a prospective client about how to better utilize market research and voice-of-consumer in its innovation process. Apparently, it was a hot topic: the room was filled with people from R&D, product development, marketing, sales, and even finance. I expected to spend four hours going over the basics like determining consumer needs and building product concepts. Within...

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