Do You Have a Lemonade Stand?

Do You Have a Lemonade Stand?

There was always high demand for something cold during the hot Florida summers where I grew up. Lemonade stands were a popular way to earn some extra cash. One summer day, a kid down the street set up a competing lemonade stand. Over the course of a few hours, I noticed my nemesis had more foot traffic, including one of my best neighborhood friends. I...

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Business people standing with question mark on boards

How Are You Feeling About Your Focus Groups?

Science has proven that the data that enters your prefrontal cortex (the logical decision-making center of your brain) is first filtered through the limbic system which is the center for your emotions.  In short, everyone feels before they think.  This is an indisputable fact of science. For those of us in the insights business, the quest is to further our understanding of the emotional drivers of...

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Coming to Our Senses

Coming to Our Senses

Concept testing is an important aspect of innovation, as it is often used to determine which ideas or concepts are fit for advancement vs. those that take a back seat. The standard practice is to present concepts via a carefully-designed template with the insight, benefits, and reasons to believe. But, as the as the cost of producing 3D models and prototypes declines, it is time...

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Fixing the Fuzzy Front End

Fixing the Fuzzy Front End

Over the past decade, innovation-focused organizations have invested heavily in front-end of innovation (FEI) activities. While there is little empirical evidence, the anecdotal evidence suggests that the FEI suffers from a perceived lack of agility and productivity. Common complaints: “A front-end assignment is almost too productive. It generates so much information, opportunities, and ideas we get bogged down.” “We are really good at generating ideas...

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A group of colleagues in a meeting in their office

4! The Secret Number of Ideation

The number four is pretty cool. For music nerds like me, the number has lots of significance. For example, in most modern music, time is constructed in four beats per measure. In ancient times, the number four signified “wholeness” and “completeness.” Even today, we orient ourselves using the four cardinal directions: north, south, east, and west. As it turns out, the number four has significance...

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