Last year we launched an Innovation Initiative to spur new ideas and new thinking about how we can solve the market research challenges facing our clients. Instead of sitting around a table talking to ourselves and going to industry conferences, we have infused our culture with people from a multitude of disciplines: education, meeting facilitation, psychology, language arts, and fine arts. We’ve involved our clients and listened to their needs, and we’re trialing new techniques on our nickel.
My staff has been been bugging me for two years about starting a blog. Frankly, I didn’t have much to say. This Innovation Initiative has been so successful that my head is swimming with new ideas that will change the way we do business. I’m pretty excited, and I want to share all the cool stuff we are working on.
Let me know what you think.