Creel, Kip outdoors1

Kip Creel is the president and founder of StandPoint and has chief responsibility for business development, methodology design, and the firm’s strategic planning practice.

Prior to founding StandPoint in 2002, Kip spent 8 years at another Atlanta-based market research firm in positions of increasing responsibility, including Director of Research and Vice President.

Kip is on the faculty of Stage-Gate International ®, teaching corporate innovation executives the necessary skills and resources for conducting highly effective Voice of the Customer (VOC) studies for their organizations.

He also teaches the Marketing Management module for The Executive Academy for Growth and Leadership (EAGL), an executive education program offered through Texas A&M University (EAGLPRO.COM).

Kip holds a bachelor’s of arts in microbiology and statistics and a master of business administration in marketing, both from the University of Florida.