We bring the voice and ideas of real people to your innovation efforts, so you can make smarter decisions

StandPoint is the proud recipient of Halyard’s Award for Research Partner of the Year.

StandPoint enables smart brand, product, and service development decisions by bringing the customer’s voice and ideas to our client’s decision making.  Our approaches create the knowledge to answer tough questions and take action.

Fact-based, not fact-filled, StandPoint’s concise deliverables build confidence in strategic decisions and organizational change. Our team of real-world business specialists offers informed recommendations that shape our clients’ future direction.

What do our clients say? Over the past five years, more than 95 percent of StandPoint’s deliverables have received top client marks for actionability.